Jay Peters
Executive Director
New:meet Debi, our AI partnerDesign for
AI is now a commodity.
Design for
businessbusiness, brand, innovation, and design.
Good design is good business.
an AI empowered collective of design & innovation leaders
Built alongside some of the world's most ambitious brands.
- AdventHealth
- Aspire
How we think about AI
AI is now a commodity.
Experience and expertise aren't.
Experience and expertise, applied all at once.The edge we bring.
The moatAn agent that has learned from
An agent that has learned from
our experience.
Not best practice scraped from the internet.
The real expertise behind our client work, made askable.
Meet DebiA human is always in the loop.
Our input
- Field notebooks
- Client engagements
- People transformation
- Voice-note answers
Our library · owned, cited
One private library peergroup owns. Nothing is absorbed into any AI.
Debi
Debi reads the library to answer and never improvises credentials.
Your insight
Your challenges
turned into opportunities
Organization approach
actionable next steps
Debi reads the library to answer and never improvises credentials.
v0 · the blind testv1 · Debi on this sitev2 · your org's own Debi
What we do
Four ways we partner with you.
Wewon'ttellyouwhattodo.Wecoach,wechallenge,andwebuildtheorganizationandculture,untildesignisastrategicbusinesscapability.
How we work
One continuous loop, not a handover.
Understand on one side, transform on the other.
We cross in the middle, with your team, again and again.
Hover a phase. The loop never really ends, that's the point.
Tap a phase. The loop never really ends, that's the point.
How we think
The tools behind the transformation.
Empathy map
SAYS
“We will be disrupted by the new creator economy if we don’t move.”
THINKS
Everyone has the same AI tools now. Where’s our edge?
DOES
Funds another pilot. Struggles to scale the ones that work.
FEELS
Board pressure for growth the current roadmap doesn’t show.
Your starting point
Not sure where to start?Find out where you stand.
Sixteen questions, an honest read on where you stand across strategy, governance, capabilities, and execution, and a complimentary audit if you want to go deeper.No pitch attached.
Your maturity readLow → High
Strategy & PortfolioGovernance & FundingCapabilities & CultureExecution & Learning
Where we partner
0+
hours of training delivered, transforming people and organizations
0+
professionals leveled up to deliver more creativity and innovation
0+
client engagements
Who we've worked with
Proof, not just promise.
Healthcare
Roche
Co-created and delivered bespoke, transformational training and development boot camps, bringing together multidisciplinary functions and external expertise to identify and deliver innovation and validated market needs faster and more effectively.
full story in the room · ask us about it
The collective
More about usThe people you'll work with.
Jay is a thought leader, educator and transformation strategist.
Nearly three decades of global experience
- Entrepreneurship
- Management consulting
- Professional education
- Academic professorship
He helps organizations and people
- Master design
- Build transformative capabilities
- Create holistic experiences that deliver lasting value for people, planet and profit
He works at the intersection of design, business, innovation and professional development.
Stephan is a systems thinker who has spent more than 25 years turning design into strategy organisations can act on.
- At IBM, he championed environmental lifecycle thinking for the Smarter Planet initiative.
- At Dassault Systèmes, he led the North American practice of DESIGNStudio, directing engagements for clients such as Honda and Joby Aviation.
- An engineer, industrial designer and named inventor on a US patent.
- He has served on IDSA's national board.
- In 2026, he presented research at Cumulus, the global association of design schools, on regenerative design across culture, ecology and AI.
He helps leadership teams see the whole system (people, planet and business) and redesign it to last.
From the journal
Read the journalThinking out loud.
Perspectives on design, business, and the AI era, written by the collective.
Questions
The short version.
Next step
Let's find your starting point.
Take the assessment, or talk to a peer. No pitch, just a clear next step.