Jay Peters
Executive Director
About
A collective of peers.
Design and innovation leaders, professors, former design chiefs and independent consultants, deployed as one team around your challenge.We work with you, not for you.
How we're different
Three things to know.
- 01
Peer, not podium
We talk with you, as equals. No grandstanding, just senior people who've done the work, in the room with you.
- 02
A team, not a lone consultant
You get a collective deployed around your challenge, not a single voice. Better together.
- 03
We design the system, so it lasts
We build the strategy, structure and capability, so the change holds after we leave.
10,000+
training hours delivered
1,000+
professionals trained
100+
client engagements
The collective
Who you'll work with.
Jay is a thought leader, educator and transformation strategist.
Nearly three decades of global experience
- Entrepreneurship
- Management consulting
- Professional education
- Academic professorship
He helps organizations and people
- Master design
- Build transformative capabilities
- Create holistic experiences that deliver lasting value for people, planet and profit
He works at the intersection of design, business, innovation and professional development.
Stephan is a systems thinker who has spent more than 25 years turning design into strategy organisations can act on.
- At IBM, he championed environmental lifecycle thinking for the Smarter Planet initiative.
- At Dassault Systèmes, he led the North American practice of DESIGNStudio, directing engagements for clients such as Honda and Joby Aviation.
- An engineer, industrial designer and named inventor on a US patent.
- He has served on IDSA's national board.
- In 2026, he presented research at Cumulus, the global association of design schools, on regenerative design across culture, ecology and AI.
He helps leadership teams see the whole system (people, planet and business) and redesign it to last.
In the room
Senior people, real work, the same table.
Ten moments from the same way of working: advisory, mastery, community and experiences are four doors into it.
Peer, not podium
Senior people at the same table as you.No stage, no grandstanding, no junior team sent in our place.
Everything goes on the wall
The thinking goes up where anyone in the room can challenge it.Nothing important stays inside a deck.
Draw it before you defend it
A sketch settles an argument faster than a slide.We make the idea visible while it is still cheap to change.
Make it, then test it
Ideas earn their place by being built and put in front of the people they are for.
We work with you, not for you
Your team does the work alongside us, which is why the capability stays after we leave.
Learn by doing
Mastery runs on a live challenge from your own role, not a case study invented for a classroom.
One room, every function
Business, research and design in the same conversation, deciding together instead of reviewing later.
Tools you keep
Frameworks, canvases and ways of working that your team uses long after the engagement ends.
Built for conversation
Our gatherings are rooms for talking to each other, not audiences arranged in front of a speaker.
A collective, not a firm
Independent design and innovation leaders, deployed as one team around your challenge.That is who we are.
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An independent, contemporary,AI empowered collective.
Next step
Let's find your starting point.
Take the assessment, or talk to a peer. No pitch, just a clear next step.