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Journal

The journal.

On design, business, and the AI era.

Business leaders working through a strategy board together
Leadership5 min read

The rise of the Chief Design Officer: why design leadership matters more than ever.

An updated reflection on design leadership, the C-suite, AI, and the growing role of design across business and government.

Jay Peters · Sep 2026Read →

More from the collective

Participants placing notes along a scale marked out on the floor
Innovation4 min read

Establishing front-end innovation to drive business and market growth.

Front-end innovation is often seen as chaos. In my experience it is a system you can design, and it is where future growth begins.

Jay Peters · Sep 2026
Rows of sticky notes laid out on a wooden floor between two 100% markers
Responsibility3 min read

The age of responsible design, revisited.

Desirable, viable, feasible is no longer enough. Why we add a fourth lens, responsible, and why it matters even more in the age of AI.

Jay Peters · Sep 2026
A facilitator presenting at a wall of work to a seated group
Learning2 min read

Tailor made: how private-label learning helps design leaders transform their teams from the inside.

Fortune looked at how Chief Design Officers use tailored learning to build leadership, not just craft. Our take on what it means for design teams today.

peergroup, after Fortune · Sep 2021
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