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The work

The work.

A look at how we’ve helped organizations design better businesses.Each story is published with the client’s permission.

Medical devices ·

A leading global medical-device company

An Innovation Accelerator that transformed product development from assumption-driven to evidence-driven, after a $1B lesson in validating too late. 80+ participants across two intensive week-long programs; capability scores up more than 50%.

Design for Business
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Consumer goods ·

A leading global FMCG company

A 360° Brand Design transformation: five-year vision, organization, governance and ways of working for a newly integrated Brand Design function, with an opportunity pipeline aligned to $1B+ in targeted new revenue growth.

Design for Brand
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Consumer health ·

A leading global consumer-health company

An innovation transformation that turned scattered initiatives into a repeatable organizational capability: opportunity discovery, rapid validation, portfolio decision-making and governance, connected to business strategy.

Design for Innovation
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Consumer electronics ·

A leading global consumer-electronics manufacturer

A new operating model uniting hardware, software, design, research and innovation, consolidating the workflows of 100+ professionals across five functions into one user-centered development system.

Design for Design
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Healthcare · 2023–2025

A leading US health system

The lighthouse engagement, all four streams at once: a design-maturity health check and roadmap, a 40-week Design Leadership Program (12 modules), a cross-functional design summit, and a mentoring program for a growing team. The design org grew 30% year on year, job satisfaction rose by double digits, projects shipped on time, and retention stayed consistently high.

Design for BusinessDesign for Design
Consumer goods · 2024

A global FMCG company

A structured framework for managing the Tier 1 and Tier 2 agency roster: clear handovers, performance reviews, an Agency Review Toolkit and an Agency Management Toolkit. The right partners on the right work cut agency costs by more than 25%, raised creative effectiveness, and reduced rework.

Design for BusinessDesign for Brand
Medical devices · 2023

A global medical-device company

The inaugural three-day summit for a Human Factors + Design organization formed mid-pandemic that had never met in person. We scoped, prepared and facilitated it, established design-management best practice and cross-functional processes. The team went on to post the highest growth in job satisfaction company-wide in the global HR survey.

Design for DesignDesign for Innovation
Professional association · 2020–2025

IDSA

Co-marketed and delivered with the Industrial Designers Society of America since 2020: a six-week, five-module Design Leadership Bootcamp (design management, leadership, value, strategy, and design for humanity) with an IDSA-endorsed diploma. Four cohorts so far; dozens of design professionals graduated and recognized by their organizations for raising design maturity.

Design for Design
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